Our Story
More than a shop.
A destination.
1990 Dubai Shop brings the finest perfumes, everyday grocery staples and beautiful accessories together under one roof — right here in Melbourne.
56+
Premium Perfumes
100%
Authentic Products
3
Categories, One Shop
Arabic, Oud & Oriental
Perfumes that tell a story.
We specialise in what we know best — rich oud, warm amber, smoky bakhoor-inspired blends and the kind of deep oriental florals you can only find in Arabic perfumery. No watered-down clones. The real thing.
Lattafa, Al Haramain, Swiss Arabian, Orientica, Armaf and more — every bottle sourced from authorised distributors. Every description written to actually help you choose. If you grew up with these scents or you're discovering them for the first time, you're in the right place.
East African & Middle Eastern
Authentic groceries from back home.
We stock the staples you actually need — Ethiopian berbere and spice blends, premium ghee, Medjool dates, Arabic rice, shisha charcoal and everything in between. If you know, you know.
Hard-to-find specialty products sourced for quality, not just convenience. Whether you're cooking for the family or stocking the pantry, we've got the real thing — fast dispatch, same great service.
Hair, Beauty & Jewellery
The finishing touch to your look.
From I&K braiding hair and Slick Chick clips to satin bonnets, du-rags and wide-tooth combs — we carry the hair essentials women actually reach for every day.
Round it off with earrings and jewellery pieces that make an impression, or grab a phone case and cable to keep you going. Everything chosen with the same care as our perfumes.
What We Stand For
Our Values
Three categories, one standard. Everything we sell — whether it's a fragrance, a grocery item or an accessory — is held to the same principles.
Authenticity, Always
Every product we sell is genuine. Perfumes sourced from authorised distributors, grocery items from trusted suppliers, accessories chosen for real quality — not just aesthetics.
Honest & Clear
No vague descriptions, no inflated claims. We write about our products the way we'd describe them to a friend — honestly and usefully. What you see is what you get.
Fast, Reliable Delivery
Same-day dispatch on orders before 1pm. Same-day delivery available across Melbourne. We treat every order with the same urgency you placed it with.
People First
Whether you're buying a $65 fragrance or a grocery staple, you'll get the same service. We're here to help you find exactly what you need — reach out any time.